Social media has emerged as a powerful tool for business growth. It has drastically revolutionized the world of businesses. Businesses have found social media an inexpensive and incredible medium for reaching a wider audience and building an image for their brands. It has taken each and every industry by storm and changed the face of the business world to the largest level. The way people share, connect and consume information about products has changed dramatically over the last few decades with social media being the centre of it all. It has given voice to those who were never heard before.
Social media sites like Facebook, Instagram, WhatsApp and LinkedIn are some of the most popular platforms used by businesses to communicate with people locally as well as globally. It is estimated that more than 4.7 billion people around the world use social media therefore clearly indicating its growing trend among the users. According to Facebook reports, more than 200 million small businesses use its services for various purposes; close to 90 percent of marketers say they use Facebook for promotion. This upward curve of social media handling by the people is proof of the fact that social media is gaining popularity among the masses.
The rise of social media is among the greatest changes in the business world in the 21st century. It’s no longer optional for any business if it wants to progress in today’s digital world. According to a study conducted by Growth Gurus, 33 percent of online customers say that social media is their primary way of finding new products online to purchase. The social media platform like Instagram which is widely used by the masses reports 60 percent of users find new products on its platform. These figures evidently depict of how social media continues to change the outlook of the business world.
In the business sphere, it has significantly emerged as an effective way of communicating to the customers and gaining valuable insights about the brands thus catering to the needs and desires of the target audience. Active participation in social media increases the brand reputation and loyalty among customers by indulging in direct conversation with them. This tactic enables the audience to view the brand names as approachable, responsive and accessible. This type of approach positively influences businesses by making customers more receptive to the information shared about the product.
It goes without saying that today it is almost impossible for any business to thrive without social media presence. The success of any brand depends on how well it’s doing on social media to boost its online presence and wow the consumer attraction.
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Muzamil Bashir