Attracting customers to your online business is a challenging task, but it is only a part of the whole process when it comes to conversions. Although, as a merchant who is trying to set foot in e-commerce, it might not be the first thing that comes to your mind that the payment process is equally vital for the well-being of your business as anything else.
This is why making your checkout page as convenient for your customers as possible can increase sales and revenue. After all, it is the last step for your consumers wherein they enter their sensitive transactional details. Therefore, it can be a making or breaking point.
With the growing technology, you can now customize your payment checkout page with your brand colors, logo, and more. Let’s look at the benefits of customizing your payment checkout page to give your customers a seamless experience.
Advantages of Customizing Payment Checkout Page
- Builds Brand Loyalty
One of the top reasons why customers abandon shopping carts is the lack of trust. Nobody would want to enter their sensitive transactional details on a website that looks shady. Customization of the payment checkout page can help you add your brand name or logo to the payment page.A customer spends time going through all the steps of shopping because they like your product. If they find your brand name instead of a third party’s at the checkout page, they will no longer be reluctant to enter their crucial details.
- Boosts Visibility
A customized checkout page would showcase your brand logo, increasing your brand’s awareness. In case they are taken to a third-party website to make payment, they will not be seeing your brand logo anymore.The more your customer looks at your brand name and logo, the more it will stay in their mind in the future.
- Reduces Technical Responsibility
A payment gateway goes through continuous PCI compliance, accreditation, server maintenance, updating systems, code testing, etc. A payment service provider not only gives you the flexibility to customize your payment checkout page but also manages all the nuances attached to it. Therefore, choosing a payment solution to do it all for you will save you a lot of time and effort.
- Increases Conversion Rate
Again, your conversion rates will naturally increase when your customers see your domain on the payment checkout page instead of being redirected to a third-party page. This is because when your customers fully trust your website, they will be interested in repeatedly buying your products. There is a high chance that they will recommend your brand to their friends and families as well.
How to Make You Customized Checkout Page Effective?
- Accept Guest Checkouts
It is highly recommended not to force your customers to create an account on an app when they want to make a purchase. This leads to an added step for customers, which makes them want to reconsider their purchase.
- Ask for Necessary Details Only
Again, if customers are forced to fill in so many details, they might get annoyed and abandon your cart. That is why it is important to ask only for the necessary information for the purchase.
- Highlight Security
Online shoppers often worry about their sensitive financial details getting stolen. As a merchant, it is your responsibility to put your mind at ease with the help of trust seals and social proof.
Customize Your Payment Checkout Page with Razorpay for a Seamless Payment Process
Razorpay makes it easier for you to focus on bringing new innovations to your business while they work on simplifying your payment process. Join them and become one of the thousands of happy users. Visit their website to learn more.