Pepsi remembers Capt. Vikram Batra

SRINAGAR: Pepsi has launched a set of limited-edition cans and a heartwarming ode as an homage to ‘SherShaah’ of Kargil, Captain Vikram Batra and many other bravehearts, who led India to victory during the Kargil war of 1999 .
The limited-edition cans are in rich hues of blue and gold featuring Peps’s iconic ‘Yeh Dil Maange More’ slogan which was immortalized by Capt. Vikram Batra. The valiant soldier had chosen this slogan to signify his mission’s success.
The limited-edition cans also feature a QR code, through which consumers will be able to view Pepsi’s heartwarming tribute to Capt. Vikram Batra.
PepsiCo India Spokesperson added, “‘Yeh Dil Maange More’, a phrase that has always been synonymous with Pepsi, took on a new meaning when Capt. Batra adopted the line as his rallying cry. We are proud to honor the valor and selflessness of Capt. Batra and many other soldiers like him through the new limited-edition cans and a special heartfelt video.


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