Prof Shahid makes presentation in BRICS Science Popularization Forum

Ganderbal: Central University of Kashmir (CUK), Professor and Dean School of Media Studies, Prof Shahid Rasool Wednesday made a presentation in BRICS Science Popularization Forum held in Moscow, Russia in blended mode.
Prof Shahid, who was among the selected speakers at the Forum, nominated by the Department of Science and Technology, Government of India, made an online presentation on the topic “Science Communication in the age of acceleration”. During the lecture, attended by over 100 people from various BRICS countries, Prof Shahid stressed on using new media platforms like OTT and Social Media for science popularization. With the latest data, he made a strong case that the TV as a medium has lost its mass appeal and is on the verge of being declared dead. However, the video content is in great demand on the internet. Talking about “digital natives” and “digital migrants”, he explained with graphics and pictures how people are spending most of their time with smart phones. He suggested introducing digital filmmaking as a subject at School and College level to help students create and deliver video content for creation of scientific temper.
He suggested using strong community radio networks for reaching people at grassroots to fight superstitions still prevalent in BRICS nations. Prof Shahid cautioned about not getting swayed by the delusion of technology and keeping in mind the social and ethical issues associated with it. “While we use technology to disseminate scientific messages, we must also inculcate a sense of empathy, among the content creators, for the entire human population, irrespective of colour and creed,” he added.

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