The Union Territory of Jammu and Kashmir (J&K) is presently grappling with an insidious crisis: the alarming rise of drug abuse among its population, particularly the youth. Once celebrated as a land of peace and spirituality, the region now finds itself under the shadow of narcotics, threatening the very fabric of its communities. However, while the problem is dire, a growing societal movement is emerging to combat this menace and restore hope to the valley.
Recent data reveals the severity of the substance abuse problem in J&K. According to a 2023 report presented in the Indian Parliament, an estimated 1.35 million individuals in J&K are currently engaged in some form of drug use, with the majority being youth between the ages of 17 and 35. Heroin use has become particularly rampant, with many users progressing to intravenous drug use, thereby increasing the risk of life-threatening diseases such as HIV and hepatitis. In 2023 alone, over 11,000 individuals sought treatment for substance use disorders in government health facilities, while over 32,000 were identified as injecting drug users. These figures likely underrepresent the true scale of the crisis, as many cases remain unreported due to social stigma and lack of access to treatment services.
The roots of the crisis lie in a combination of social, economic, and political factors. High unemployment, limited recreational and educational opportunities, and decades of socio-political instability have led to widespread frustration among the youth. Compounding these challenges is the easy availability of narcotic substances, particularly in border districts. Peer pressure and low awareness about the dangers of drug use contribute further to the problem, with many adolescents starting with pharmaceutical opioids like tramadol and tapentadol before transitioning to more harmful drugs such as heroin.
Amid this escalating situation, different segments of society are beginning to mobilise. Religious leaders, especially in the Kashmir Valley, are taking an active role by addressing the dangers of drug abuse in sermons and community gatherings. Their influence is significant in reducing stigma and encouraging individuals to seek help. Community-based organisations and NGOs are also playing a pivotal role, organising awareness drives, counselling sessions, and rehabilitation support in collaboration with local authorities. These grassroots efforts are creating a culture of dialogue and early intervention.
One such impactful initiative was recently undertaken by the Government Sheikh-ul-Alam Memorial Degree College, Budgam, in collaboration with the District Police Headquarters, Budgam. Under the dynamic leadership of the worthy Principal, Prof. Dr. Mohammad Amin Malik, a comprehensive civic action program was organised on campus to raise awareness about drug abuse and to instil a sense of collective responsibility among students and staff. The event featured expert talks, interactive sessions, and a mass pledge against drug use, reflecting the institution’s commitment to building a drug-free academic environment. This initiative stands as a model for how educational institutions can play a proactive role in addressing the crisis at a grassroots level.
Educational institutions across the region have also started integrating mental health awareness and life-skills training into their curricula. Teachers and school counsellors are being trained to identify early signs of drug use and intervene appropriately. Families, too, are becoming more aware of their role in prevention. Increased parental vigilance and communication are helping identify behavioural changes early and guide affected individuals toward rehabilitation.
The government, recognising the magnitude of the crisis, has rolled out several initiatives under the National Action Plan for Drug Demand Reduction (NAPDDR). The Nasha Mukt Bharat Abhiyaan (Drug-Free India Campaign) has reached over 9.8 million people in the region, including more than 800,000 youth and nearly 900,000 women. The government has also expanded its network of treatment infrastructure, including 20 Addiction Treatment Facilities (ATFs), District De-Addiction Centres (DDACs), Outreach and Drop-In Centres (ODICs), and Integrated Rehabilitation Centres for Addicts (IRCAs). A toll-free helpline (14446) offers immediate counselling, guidance, and referrals to those in need. These institutional responses have provided a structured framework for recovery, though the demand for services still far outstrips supply.
Despite the combined efforts of government and civil society, numerous challenges persist. Social stigma continues to deter individuals from seeking help, while the lack of adequately trained mental health professionals limits the effectiveness of existing services. Rural and remote areas remain underserved due to logistical constraints and poor infrastructure. Furthermore, relapse rates remain high due to the absence of sustained aftercare and reintegration programs for recovering addicts.
To effectively address the issue, a multi-pronged strategy must be adopted. Expansion of treatment infrastructure and outreach services is essential, especially in remote regions. More investment is needed in training mental health professionals and addiction counsellors. Prevention efforts must be institutionalised in schools through curriculum-based drug education and mental wellness programs. Public-private partnerships can enhance funding and innovation in addiction research, treatment technologies, and community-based recovery models.
Conclusion
The drug abuse crisis in Jammu and Kashmir poses a grave threat to the region’s youth, social fabric, and future. Yet, amid this challenge, the collective response of civil society, educational institutions, religious leaders, and government agencies is laying the foundation for meaningful change. The initiative led by the Government SAM Degree College Budgam exemplifies how institutions can inspire awareness and action at the grassroots level. But this fight cannot be won in isolation; it requires unity, compassion, and unwavering commitment from every individual and community.
Let us rise above silence and stigma. Let every home, school, and shrine become a sanctuary of awareness and healing. Together, we can reclaim the soul of the Valley and gift our youth a life of purpose, dignity, and hope. Say no to drugs—say yes to life.
The writer is a Library Professional posted at the Government SAM Degree College, Budgam
Aadil Jahangir
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