How sensationalism and unprofessionalism are tarnishing the media’s credibility in Jammu & Kashmir

In democratic societies, media is rightly recognized as the fourth pillar, performing an essential watchdog role to ensure transparency and the free flow of information. This role has become even more critical in the globalized world. However, the media landscape has evolved significantly, and with the rise of corporate media, negative journalism, and sensationalism, the quality of journalism has been severely impacted.

Nowhere is this more evident than in Jammu and Kashmir, where the media has historically played a pivotal role in bridging the gap between the administration and the common public. Yet, this vital function is increasingly being compromised. The huge corporate media landscape and the proliferation of unchecked, unprofessional journalism driven by personal greed have tarnished the media’s credibility.

The drive for viewership and online earnings has led many journalists and media outlets to adopt unethical practices, overshadowing those committed to quality and professionalism. Sensationalism, often devoid of factual accuracy, has become the norm as it garners more attention and, consequently, more revenue. This trend has resulted in the media portraying government departments and the administration in a negative light, often without basis, merely to provoke and attract viewers.

A recent incident underscores this troubling trend. An insider from a government department recounted how a journalist threatened a senior officer and the Head of the Department after being denied favours. This journalist went on to start an unrelenting campaign against the same department. In a similar incident, another journalist in a bid to grow his new venture broadcasted a sensational story against a government department, lacking factual support and without offering the department a chance to respond. This type of irresponsible journalism not only misinforms the public but also undermines trust in the media.

Alarmingly, many of these so-called senior journalists lack formal training in journalism, possessing neither degrees nor diplomas in the field. Despite the presence of highly professional and honest journalists, including some promising young talent, their contributions are often overshadowed by the noise and sensationalism that dominate the media landscape.

This imbalance is detrimental not only to the media’s integrity but also to the relationship between the government and the public. While negative stories are amplified, numerous positive and inspiring stories that could offer hope and strength to the community go unnoticed.

Positive journalism plays a pivotal role in encouraging hope and resilience among the people of Kashmir. In a region often marred by conflict and adversity, stories of community solidarity, innovative solutions, and personal triumphs can provide much-needed inspiration. These narratives showcase the strength and perseverance of individuals and communities, fostering a sense of optimism and possibility.

Highlighting positive stories can also help rebuild trust in the media. When journalism consistently focuses on negative and sensationalist content, it can lead to public cynicism and distrust. By providing balanced coverage that includes uplifting stories, media outlets can demonstrate their commitment to truth and fairness, thereby enhancing their credibility and strengthening their relationship with the audience.

For the media in Jammu and Kashmir to reclaim its role as a pillar of democracy, a concerted effort is needed to uphold ethical standards in journalism. This includes rigorous fact-checking, providing balanced coverage, and allowing all sides to present their views. Additionally, investing in the education and training of journalists is crucial to ensure they adhere to professional standards.

By addressing these issues, the media can once again become a trusted bridge between the administration and the public, fostering a more informed, engaged, and harmonious society.

The writer is a columnist and academician. He can be reached at [email protected]

Rayees Masroor