ANANTNAG: Jammu and Kashmir Trade Promotion Organization (JKTPO) under the aegis of Department of Industries and Commerce today organized an export awareness workshop for potential exporters in association with Directorate General of Foreign Trade (DGFT), APEDA and various other agencies working in the field of Exports.
JKTPO is reaching out at District Level to promote exports and aware the entrepreneurs regarding its benefits. The workshop is in continuation of the planned events to be held across the UT to promote exports from all districts of Jammu & Kashmir under the District as Export Hub Scheme/ODOP initiative.
This is the fourth district level workshop in a row after Kishtwar, Udhampur and Kathua. Export Awareness Workshops at the district level aims to boost and support exports from UT of J&K with a focus on developing each district as an export hub under the District as Export Hub/ODOP initiatives.
All stakeholders are made aware regarding potential of their products for exports, countries to be targeted and procedures of exports. JKTPO is bringing all export agencies/stakeholders at district level through this platform. Special focus was given on ODOP products and other focus products of the Anantnag district including Trout Fish, Willow Cricket bats, and Scented Rice (Mushkbudji)
The detailed sessions were conducted by the experts on the benefits of exports, the process of getting an Import/Export code, endorsing local products of agriculture to an international market, credit linkages for exports and credit risk insurance facilities, and rural empowerment through cultivation processing and marketing of Aromatic Plants.
Dr. Basharat Qayoom, IAS Deputy Commissioner Anantnag while inaugurating the workshop and addressing the forum said that the District Anantnag has a great potential of exports in Trout fishes, Cricket Bats, and scented rice (Mushkbudij).
Her said Trout fish is selected as ODOP (One District One Product) from district Anantnag with immense potential for exports and other allied derivatives. District Administration is working in full swing with Government and other export institutions to boost exports and make District Anantnag a hub of exports for its potential products under District as Export Hub Initiative, he added.
A.K. Bhushan, ITS Deputy DGFT, J&K, during his address, apprised the participants of the role of DGFT in international trade. He reflected upon the kind of documentation and procedures necessary for entering the international business/IEC registration and other related issues.
He provided the necessary guidance to the participants to update their knowledge by explaining to them about various Government of India Export-related schemes like MEIS.
Debi Prasad, Executive Officer, ECGC Srinagar gave details about Credit Risk Insurance and related services for exports and gave a detailed insight on how exporters can safeguard their shipments and money for exports.
Sehreen Maqbool, Business Development Manager, APEDA, Kashmir started the session with a brief introduction about APEDA and with a focus to take local agricultural and allied products of Anantnag to a global market. The special focus was on scented rice, trout fish, and other local products of a district that have huge export potential and is currently in huge demand in the international market.
Tarun Dewaan, Executive Director Sports Goods Export Promotion Council of India, Ashutosh, Scientist Spice Board of India, and Dr. Parvaiz Qadri, Pr. Scientist CSIR-IIIM Srinagar and other senior officials from DIC Anantnag, Horticulture and Handicraft & handloom department were present at the event.
The participants were informed about Credit Facilities, Hedging Benefits, and Trading by the customer on the FX-Retail Platform by Mr. Aditya Kumar, AGM (Regional Treasury Marketing Unit), State Bank of India, Delhi. He explained various competitive loan products on offer from SBI for exporters.
Earlier, Dawood Wani, Computer Engineer, JKTPO briefed the audience about the mandate and various trade and export promotion initiatives undertaken by JKTPO which regularly organizes and participates in various activities like Buyer-Seller Meets, Trade Fairs, Exhibitions, Conferences, Seminars, etc. at the National and International levels for registered members and women entrepreneurs.
For participation in these events, Startup Exporter/ Entrepreneurs/ FPOs/ other Sellers can register themselves on JKTPO’s website – www.jktpo.in .
The workshop was attended by 140 potential exporters and unit holders from Anantnag.

Press Trust of India