Srinagar: Praman Ai – world’s largest horticulture exchange, has been creating widespread excitement at the mandis of Shopian, Kulgam, Pulwama and Sopore.
Living up to its promise, Praman has been demonstrating and putting to use its proprietary AI quality assaying technology to connect buyers from across the country with the apple growers and cold storages of Kashmir.
By opening the mandis to digital quality assessment of the produce linked with online auctions for trade discovery, PramanAi has ensured that the apple trade flourishes in the valley through objectivity, consistency and speed in the entire post-harvest supply chain.
Speaking on this, Praman’s CEO, . Saurabh S said that the the efforts of Praman have yielded positive results for the entire
“Apple ecosystem in Kashmir and has been blessed with the enthusiasm and forward looking outlook of the J&K Horticulture Board and their officers at various Mandis. Their efforts have been unrelenting in bringing the benefits of digitalisation to the apple growers across the valley,”he said
Khan Mukhtar, Area Marketing Officer at Directorate of Horticulture Planning and Marketing, J&K Govt “The Department in association with Praman has started the digitalization of Fruit Mandi in Kulgam, first in the Union Territory to have such a digital marketing platform. Praman has successfully re-engineered auctions and trade through AI-based quality assessment, making them data-driven and digital. As a truly digital exchange platform, Praman breaks the limitations of the current manual processes, automatically generating quality reports which are fed directly into the exchange platform. This resulted in fetching better prices to the farmers of the District.”
Praman has successfully addressed the challenges of the trade and integrated the entire apple trade value chain with automated processes from procurement till receipt. By providing huge benefits such as trade discovery, quality underwriting, guaranteed settlements along with access to logistics, warehousing, and credit financing, they have made accessible a full-stack ecosystem for the benefit of the grower and buyer community.
The digital quality assessment technology deployed at Praman provides spot quality assessment checks that are digital, verifiable, and scalable at every stage of the value chain.

KR Desk