IEC van flagged off for mass awareness
JAMMU: To mark the celebration of 2nd Crop Insurance / PMFBY Week under Bharat Ka Amrut [email protected] campaign, a function was held today at Krishi Bhawan Jammu.
An Information Education and Communication (IEC)Van was flagged off by Director of Agriculture Production & Farmers Welfare K. K. Sharma.
The purpose of celebrating Crop Insurance Week is to spread mass awareness and ensure maximum enrolment of the farmers under the Insurance scheme during Rabi- 2021-22.
The van campaign is being organized by IFFCO TOKIO Insurance Company in collaboration with the Department of Agriculture & Farmers Welfare, Jammu under Pardhan Mantri Fasal Bhima Yojna (PMFBY) to inform farmers about the PMFBY scheme.
Speaking on the occasion, the Director AP & FWD informed that this ICE (Information, Education & communication) Van will cover all the 20 Blocks comprising 305 panchayats of District Jammu to promote Pardhan Mantri Fasal Bhima Yojna (PMFBY) and its coverage among the farming community. Similar campaign is also being held in Samba and Udhampur Districts.
The Director said that the Department is striving hard to bring more and more farmers under Fasal Bima Yojna duing the week w.e.f. 1st to 7th of December, 2021. He informed that 15th December is the last date to opt for crop insurance and stressed on coverage of loanee (KCC holders) as well as non loanee farmers under the scheme. He advised the non-loanee farmers to get them enrolled under the scheme through Common Facility Centres (CFCs)
He emphasized that the Fasal Bima Yojna will go a long way in mitigating the financial risk of the farmer suffering from the crop losses and aid in stabilizing the farmer’s income. This will also ensure flow of credit in the Agriculture Sector.
Besides others, Joint Director (SLUB/Farms), Rajinder Sharma; Joint Director (Inputs) A. S Reen; Joint Director (Apiculture & Mushroom Development), Iqbal Singh; Joint Director (Marketing), Mahesh Verma; SDAO Marh, Ashwani Kumar Jojra and District Coordinator, IFFCO TOKIO (PMFBY) Jammu, Tahir Ishaq were also present on the occasion.