Multidimensional marketing model holds key to the economic prosperity of farming community:Director Agriculture

Srinagar: Director Agriculture Kashmir Altaf Aijaz Andrabi today launched naturally fermented pickle produce by Gulmarg Valley Farm Cluster in collaboration with Department of Agriculture, District Baramulla as a value addition at Organic Vegetable market Lalmandi.
While speaking on the occasion Director Agriculture said our previous endeavour was to increase productivity of traditional crops, but now the department is ventured into new vistas like exotic vegetables, marketing initiatives, organic culture and value addition of the produce. Andrabi said that Agriculture and Agro based industry is the only hope which can revive Kashmir economy. He further added “ the Valley has such a potential that we can be the world leaders in Agri Exports”.
Director agriculture impressed upon the officers to ensure that all possible support be extended to agri-entrepreneurs and farmers under different schemes. He called on the officers to personally monitor the proceedings and ensure the deserving farmers and entrepreneurs get benefitted.
Altaf Aijaz Andrabi impressed upon the need to focus on organic vegetable production and explore new areas for the vegetable cultivation. He said amid present global trends organic vegetable production has a vast potential of promoting economic sustenance in agriculture sector.
Andrabi highlighted the importance to evolve new strategies in vegetable marketing and value addition so that our produce could reach to new markets nationally and globally. He said a multidimensional marketing model holds the key to the economic prosperity of farm sector.
Speaking on the occasion Chief Agricuture Officer Barmulla M. Yousuf Shah said That Gulmarg Valley Farm Cluster Comprises of 534 vegetable growers from the Tangmarg area.
The department of Agriculture is providing all technical support and mass awareness among the educated youth and progressive farmers of the cluster who got motivated in vegetable farming due to the efforts of Agriculture Department Baramulla. The department beyond technical support is also providing financial support under area expansion and exotic vegetables.
Besides Project Coordinator Mushroom Farooq Ahmad Shah, Chief Agriculture Officer Baramulla M. Yousuf Shah, Cluster Head Gulmarg Valley Farm, and other concerned officers were also present on the occasion.

KR Desk