NEW DELHI: Adobe has announced new tools within the popular video editing platform Premiere Pro, powered by generative AI technology. Editors can now remove or add an object to a video with just a simple text prompt, powered by Firefly AI, including a new video generation model. These new tools will be available for Premiere Pro users starting May 2024.

Adobe is also partnering with OpenAI and Runway and will soon add more AI-backed video editing capabilities to Premiere Pro in the coming days. This includes the ability to generate a B-roll and an option to add a few more seconds to footage using the generative extend tool.

The new object addition or removal tool in Premiere Pro allows editors to quickly select an object, track it, and remove an unwanted object from the frame with just a single input, such as “change an actor’s wardrobe” or “quickly add set dressings such as a painting or photorealistic flowers on a desk.” Adobe will also introduce a new feature called content credentials in the coming days, which makes it easy to identify if the content is original or generated by AI using a watermark.

The new generative extend feature can add additional frames to a video to make it longer, which will be useful in tasks like fine-tuning edits or designing a better transition between footage. This is powered by both in-house Firefly models and third-party models like Pika, OpenAI’s Sora, and the Runway large language model. Lastly, Adobe also showcased a new text-to-video model, which can generate entirely new footage within Premiere Pro with just a text prompt or by uploading a reference image.

Besides, Adobe has also showcased new audio workflows, including interactive fade handles, essential sound badges with audio categories, effect badges, and a redesigned waveform in the timeline.

Agencies

Agencies