Bengaluru: More people are tuning in to YouTube on their smart TVs, with watch time hitting more than 1 billion hours per day. YouTube is all set to revamp the user experience to deliver a more streamlined content consumption experience. With the latest version of the YouTube TV app, the company is delivering a “lean back” experience that enables a rich and distraction-free TV content experience.

The updated YouTube app now reduces the video playback window, allowing users to watch the video while accessing additional features like descriptions, comments, and also browsing similar products featured in the video. Additionally, the YouTube TV app will offer additional details like live scores for sports whenever available. It also allows users to watch the video and read through the comments simultaneously. In the current version of YouTube, opening comments cover a part of the video, compromising the overall content consumption experience.

YouTube TV app Improved UI on the YouTube TV app

The update also simplifies access to various controls like play, pause, rewind, and fast forward with an improved UI. These features have been introduced based on user feedback to prioritise attention to the video, prioritise simplicity, and deliver a more interactive user experience.

Accessing comments on the YouTube TV app is now much easier. However, users still cannot add a new comment, which can only be done from a smartphone or computer. Elon Musk, the owner of X (previously Twitter), recently confirmed the launch of a video-centric app for televisions to compete with YouTube, which is expected to deliver a YouTube-like user experience.

Agencies

Agencies