Sustainable success of a bank depends upon the goodwill of its customers: MD & CEO

SRINAGAR: Sustainable success of a bank depends upon the goodwill of its customers. And after more than a year at the helm I see J&K Bank enjoying a huge reservoir of that client-goodwill among its valuable customers across operational geographies in the country.

MD & CEO, J&K Bank, Baldev Prakash made these remarks while chairing the main function of Bank’s second nation-wide customer-outreach program under ‘Azadi Ka Amrit Mahotsav’ at Zonal Office Mumbai in presence of Zonal Head and other officers.

On the occasion, he said, “Therefore, in addition to embracing technology to serve the changing needs of our costumers we are paying adequate attention to fundamental aspects of our service delivery mechanisms that primarily include respecting the dignity of customers we serve while we make banking simple, swift, accessible and flexible. Besides, the Bank has a robust customer redressal mechanism in place to swiftly address all the concerns and promptly resolve all the grievances of our valuable customers.”

“As custodians of public trust, the fundamental role of banks is to maximize value of its stakeholders through efficient delivery of its products and services. And that efficient delivery can only be ensured through a regular exchange of views and feedback between the bank and its customers”, Baldev Prakash added.

Notably, Executive Director Sudhir Gupta presided over one such customer-meet in Srinagar. Meanwhile, it is for the second time in last six months the Bank organized country-wide customer-meets to listen, understand and resolve the issues faced by its clientele across its operational geographies. Around 3000 valuable customers attended 30 such meetings that were also conducted simultaneously at Cluster and Zonal levels of the Bank across the country.

Pertinently, the meetings started with a power-point presentation providing an overview of the Bank, its business share in UTs of J&K, Ladakh and RoI, its distinctions, grievance redressal structure and remedial measures the Bank takes for addressing customer grievances. While highlighting the features of Bank’s main deposit, retail loan products and major business loan schemes, the presentation also detailed the recent customer friendly initiatives like migrating to Finacle-10, facilitating settlement of Bad Loans through OTS schemes, improving IT platforms further for customer convenience besides ensuring zero waiting time for registration of grievances.

KR Desk