Kashmir willow wicker products on e-commerce platforms soon

Srinagar: Kashmir willow wicker products are set to attain new heights through e-commerce platforms like Amazon and Myntra under the World Bank-funded Jhelum Tawi Flood Recovery Project (JTFRP), an official spokesman said on Wednesday.
A domain expert in working with natural plant fibres – KADAM – has been engaged for the development of the Willow Wicker Project Cluster in Ganderbal, the spokesman said.
He said the project will lead to creation of self-sustaining Producer Company (PC) of artisans that would be directly linked to markets.
Director Handicrafts and Handloom Kashmir, Mahmood Ahmad Shah, along with Assistant Director Handicrafts Ganderbal visited the cluster on Thursday. Shah was briefed that skill assessment of at least 150 artisans has been completed and these artisans are being further involved in product development and skill upgrade trainings.
Under the project, 10 cooperatives of artisans in the cluster have been registered and it is expected that more cooperatives would be formed.
The Director appreciated the new products developed in the cluster and assured the artisans that marketing avenues in the upcoming events of Khelo India, Tulip Garden, Delhi Haat would be provided to them.

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