SRINAGAR: Myntra’s ‘Big Fashion Festival’, the ultimate fashion shopping event, will be held between October 16 and 22. The fashion major will offer nine lakh styles from 5000+ brands at never-seen-before value offers for its customers. The platform is expected to cater to over 4 million unique customers with a ~2X increase in traffic over the previous festive season.
Myntra’s marketing campaigns, are expected to reach 150+ million people across the nation. The mega fashion event is also set to witness a massive 2X uptick in demand, over the last festive season, with 50% of the contribution coming from tier 2-3 markets.
The company has also launched region-specific ethnic collections. Myntra’s selection ranges from the regional specialties such as bandhani, benarasis, kanjeevaram and chikankari, to more experimental trends like ruffle sarees and shararas. Myntra Fashion Brands will also have collections for men and women from brands, including, House of Pataudi, Anouk, Taavi, HRX, Wrogn.
To cater to a change in fashion consumption patterns for virtual celebrations, there will be a higher emphasis on selection across t-shirts, tops, dresses, kurtas, accessories, jewellry, sports footwear, winter wear, beauty and personal care categories.
Key brands- Puma, Nike, Levis, UCB, W, Biba, Roadster, Vero Moda, Only, Tommy Hilfiger, USPA, Max
High traction categories- Ethnic-wear, Men’s casual-wear, Sports Footwear, Kidswear, Watches & Wearables, Winter wear, Home Furnishing & Decor and Beauty & Personal Care and Jewelry
Brands with new collection include Max, Pantaloons, Pothys, Mothercare, Marks and Spencers, Lifestyle, Smashbox and Bata Safety is priority
From warehouses and fulfilment centers, to the customers’ doorsteps, there are numerous protocols on safety. These include, strict social distancing norms, regular temperature checks, frequent sanitization of facilities and delivery bags, ensuring the use of PPE’s at all times and frequent hand sanitization. Customers are encouraged to undertake contactless deliveries and use digital modes of payment.
Speaking about the event , Amar Nagaram, CEO, Myntra said, “Myntra’s Big Fashion Festival will offer a specially curated selection of 9 lakh styles for consumers across the country, awaiting to bond over the joy of festivities. The region-specific collection will enable millions of consumers with diverse fashion choices, to celebrate the festive diversity of the country. An event of this unprecedented magnitude is also set to provide thrust to Myntra’s ecosystem, especially the artisans, MSMEs, and our Kirana store partners.”
Unique offers and early access
There will be a ‘Grand Opening Hours’ offer for 2 hours on October 16 starting midnight, with the best value deals from top brands such as Puma, Vero Moda, GAP, Roadster, Nike, Levis and more. Myntra has also launched a ‘Play & Earn’ feature where users can play games and redeem stars to get the Gold slot to get a window of 4 hours in advance..
All customers will be able to avail 10% instant discount on ICICI Bank debit and credit cards during the sale event.

KR Desk