SRINAGAR: One of the largest and most awarded private radio networks in India, 93.5 RED FM has joined hands with Music Plus to launch a first of its kind initiative ‘RISE INDIA Awards’ to recognize the selfless efforts of the COVID crusaders. There are doctors, nurses, frontline sanitization staff, industrialists, brands, celebrities, influencers, journalists, social media personalities and even an ordinary person with extraordinary will to wage a war against this pandemic. The virtual awards ‘RISE INDIA Awards’ is an initiative to celebrate and recognize the commitment of these crusaders. ‘RISE INDIA Awards’ is a four-week long initiative that will be streamed on Facebook and YouTube of RED FM every Friday, starting from 8th May. Nominations will be invited through RJ mentions and RJ videos where people can either self-nominate or nominate someone who has done notable work during the COVID-19 pandemic and deserves to be honoured. Hosted by popular RJs of RED FM every Friday for 4 consecutive weeks, the digital award ceremonies will be graced by stellar line-up of singers and composers who would be supporting the initiative from their respective homes. Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “Every battle is won by warriors and heroes who refuse to surrender to the enemy. These times are no different. Our Covid 19 heroes are keeping us safe, while they fight the war against the virus. And as a humble gesture to recognise these relentless efforts Red FM has collaborated with Music Plus to bring you Rise India Awards. An effort to celebrate our Corona crusaders from health workers, and the police force, to the common man who is coming forward to serve the nation. Some of the biggest musicians and entertainers will be joining us during this weekly digital event. And every week we will also bring you stories of heroes, from across the country to inspire us. Saluting our Corona Heroes is the least we can do, and through that, hopefully also encourage many more heroes to rise.” Speaking about awards, Tarsame Mittal, Founder, Music Plus, said, “In the present scenario where the world is battling to survive, there are some real life heroes who are risking their lives to save others. With the Rise India Awards we want to honour these frontline warriors and acknowledge their contribution.”

KR Desk