JAMMU: The Administrative Council approved merger of J&K Handicraft (S&E) Corporation and J&K Handloom Development Corporation into J&K Handloom and Handicrafts Marketing Corporation (JKHHMC) and transfer of showrooms of JK Industries to the new Corporation.
The decision of the merger shall bring in efficiency, accountability, transparency in the working of these Corporations. It shall also augment the resources and manpower of the Corporations to bring in synergy and to adopt a target oriented approach for effective marketing of Handloom and Handicrafts products. With this move, the marketing activity related to local crafts of various Corporations shall be combined under a single umbrella Corporation.
All staff and assets of the Corporations shall be merged into JKHHMC for effective convergence and marketing, while the showrooms shall collectively be used for marketing and sale of products of the three organizations.
The Administrative Council, also approved the constitution of a Committee to be headed by Administrative Secretary, Industries & Commerce Department to work out the modalities of the merger and amalgamation of the staff of the two Corporations.

KR Desk