JK safest tourist destination, especially for women, says Minister


Chennai: Inviting people from South India to experience the magnificent Jammu & Kashmir, Minister of State for Tourism Priya Sethi today said the state offers an array of facilities to cater to every type of tourism needs of the visitors – be it business, adventure or religious tourism.

The Minister was speaking at a seminar and press meet on J&K tourism organized here by the Department of Tourism J&K in collaboration with J&K Tourism Alliance.

The seminar was a part of series of road shows organized by the department to promote J&K as a destination to travelers from South India.

“People have apprehensions about visiting Kashmir, but I must tell you that Jammu and Kashmir is one of the safest tourism destinations,” the Minister affirmed.

Welcoming the tourism tie-up between the J&K and Tamil Nadu, Priya Sethi said that the national tourism promotional programme ‘Ek Bharat Shreshtha Bharat’ has provided both the states a platform to support each other in promoting tourism. She also invited corporate houses to hold their conventions and meetings at J&K, saying the state has finest properties to host such events.

Speaking on the occasion, Secretary Tourism Sarmad Hafeez gave an overall overview of the J&K tourism products. He highlighted the distinct features of all the three regions of the state.

“J&K is an extremely safe destination for women travelling alone. The feedback from women travelers from all over has been tremendous with respect to how safe they felt there”, he added.

“J&K is a complete package for a traveler to experience a variety in one state,” he said, adding, “The state is home to many famous gardens and heritage sites like Pari Mahal, Hari Parbat fort, over 3000 years old Burzuhama ruins, Mubrak Mandi, Shankar Acharya temple (250 B.C.), one of the biggest sun temples in India Martand Sun temple which was built in the 8th century, the Nara Nag temple ruins, and also famous sufi Shrines like Char-i-Sharief, Mukhdoom Sahaib, Ashmukam, Khankah Mohallah and many more.”

Director Tourism Kashmir Mahmood A Shah also spoke on the occasion and informed the gathering that tourist flow to J&K for South India has seen an increase this year and hoped for this trend to continue in future.

Scores of travel agents, hoteliers and houseboat owners from all the three regions of the J&K visited Chennai to participate in the tourism show which was also attended by over 100 leading tour operators of the Tamil Nadu State.

The travel agents on the occasion expressed their willingness to promote JK which, they said, has huge attraction among travelers in South India.


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