Taking the first step towards preserving, enhancing and re-imagining the Pashmina heritage of J&K, the logo launch of Global Luxury Pashmina Dialogue series took place at Radisson Blu Hotel, Jammu.

Luxury Pashmina Dialogue aims to be the first ever initiative from the state curated by Babar Afzal, noted Pashmina activist, artist and shepherd to build thought leadership and to address the challenges faced by Pashmina industry of the state.

The logo was unveiled by the Development Commissioner, Handicrafts and Handlooms, Government of India, Shantmanu. Speaking at the event, Shantmanu commended the efforts of Babar and talked about the contribution of handlooms and textile industry in building the economy of the country.

Also present at the event, Rajinder Singh Tara, Director, Industries, Jammu highlighted the significance of Pashmina industry for J&K economy and welcomed the efforts of Babar to contribute towards tackling the challenges faced by the industry.

The logo launch was also attended by eminent scientist Disaster Management, Dr. GM Bhat who enlightened the audience of the need to preserve the delicate Pashmina Ecosystem of J&K to address the environmental concerns. The event was also attended by renowned journalist, Zafar Choudhary who spoke about the historical connect of J&K with Central Asia and Europe due to the high demand of Pashmina.

Speaking at the event, Babar shared his soulful journey as a shepherd, the inspiration and the making of the logo.

He said, “the logo symbolises the exquisite nature of Pashmina teamed by the opulence of the fabric and highlighting the fine process of making of Pashmina from strands to beautiful shawl with Kani Twigs”. Heena Anjum, Co-founder Kashmirink briefed the audience about their initiatives for the Pashmina community and the aim of rendering global recognition through LPD to the exploited community of herders and skilled craftsmen.

Babar thanked the distinguished guests for their valuable support. Luxury Pashmina Dialogue Series has been announced for Jammu region to be followed in Kashmir and Ladakh and subsequently to major cities of India and key international destinations.

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