NEW DELHI: Union Finance Minister Nirmala Sitharaman will launch from Gandhinagar on October 4 a three-month nationwide awareness campaign (October–December) on unclaimed assets in the financial sector, titled “AapkiPoonji, AapkaAdhikaar (Your Money, Your Right)”.
The campaign is being launched by the Department of Financial Services (DFS) in the Ministry of Finance in coordination with the Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (IRDAI), Securities and Exchange Board of India (SEBI), and the Investor Education and Protection Fund Authority (IEPFA).
Unclaimed financial assets, including insurance policy claims, bank deposits, dividends, shares, and mutual fund proceeds, often remain unclaimed due to a lack of awareness or outdated account details.
During the campaign, the citizens will be provided with on-the-spot guidance on how to search for their unclaimed assets, update records, and complete claim procedures. Digital tools and step-by-step demonstrations will also be showcased.
”The Government of India is committed to ensuring that every rupee saved by citizens can be rightfully claimed by them, or by their legal heirs and nominees. The campaign will encourage people to participate actively, spread awareness, and strengthen financial inclusion in every household. It seeks to empower citizens by providing clear information on how to trace and claim their rightful money, supported by Standard Operating Procedures (SOPs) and Frequently Asked Questions (FAQs) developed by the respective fund regulators, to make the process simple and transparent,” the Ministry of Finance said.
A special financial inclusion exhibition will also be organized, featuring stalls from banks, insurance companies, mutual funds, and pension institutions.
Agencies