SRINAGAR: Encash Automotive is thrilled to announce the launch of the Mahindra Thar ROXX, a groundbreaking SUV set to revolutionize the market. Starting at Rs 12.99 lakh, the Thar ROXX exemplifies Mahindra’s commitment to bold design and innovation. It offers an unmatched blend of rugged capability and luxury, designed to conquer any terrain while delivering a refined driving experience.
Built on the cutting-edge M_GLYDE platform, the Thar ROXX promises a smooth ride with sharp handling and exceptional dynamics. It combines the Thar’s legendary off-road prowess with modern sophistication, creating a premium SUV experience for those who demand excellence in every facet of their lives. The vehicle has undergone rigorous testing in extreme conditions, from the scorching sand dunes of the Thar desert at +50°C to the freezing temperatures of -20°C in Kaza, ensuring its reliability and robustness for the global Indian market.
The unveiling event was graced by notable guests including Mr. Javaid Ahmad (Branch Head, J&K Bank Dal Gate), Mr. Peer Muzaffar (Chief Manager, SBI Bank Hyderpora Branch), Mr. Manzoor Ahmad Kawa (Branch Head, J&K Bank Hyderpora), and Mr. Sajad Ahmad Guroo (Divisional Manager, Mahindra Finance). They were joined by Mr. Kumar Vinod (ASM RO Chandigarh, Mahindra & Mahindra Ltd.), Ms. Maham Rouf (CEO, Encash Automotive Pvt. Ltd.), and Mr. Irfan Parry (General Manager, Encash Automotive Pvt. Ltd.).
Specifications:
Petrol Engine: 2.0 L mStallion TGDi
Max Power: 130 kW @ 5000 rpm
Max Torque: 380 Nm @ 1750-3000 rpm
Diesel Engine: 2.2 L mHawk
Max Power: 128.6 kW @ 3500 rpm
Max Torque: 370 Nm @ 1500-3000 rpm
Transmission: 6-Speed Manual/Automatic (Aisin)
Key Features:
Distinctive Design: A powerful, iconic silhouette with a long hood and short overhangs for exceptional approach and departure angles, making it a standout on the road.
Advanced Platform: The All-New M_GLYDE Platform ensures a smooth ride, precise handling, and class-leading dynamics.
Refined Ride: Features include WATT’s Link suspension, advanced shock absorbers, and a First-in-Segment Hydraulic Rebound Stopper (HRS) for a controlled, responsive experience.
Enhanced Comfort: World-class NVH levels for a quiet, premium in-vehicle experience.
Dynamic Performance: Engine options include the G20 TGDI mStallion and D22 mHawk, with refined 6-speed manual and AISIN automatic transmissions.
Safety First: Over 35 standard safety features, Level 2 ADAS, and a comprehensive ESP package, designed to achieve the highest B-NCAP safety rating.
Off-Road Capability: India’s first Crawl Smart Assist and IntelliTurn for superior maneuverability on tough terrains and tight turns.
Technological Advancements: Includes Gen II Adventure statistics display, compass, Roll & Pitch Altimeter, Drive modes (Zip & Zoom), and 4XPLOR Terrain Modes (Snow, Sand, Mud).
Luxury Features: Best-in-class cabin space, a 2850 mm wheelbase, and 644 liters of versatile boot space. The expansive Panoramic Skyroof™ enhances the sense of openness, while the Harman Kardon 9-speaker system, Twin HD screens, and 80+ features with Adrenox provide an unparalleled in-car experience.
Availability and Test Drives:
The Thar ROXX is now available at Encash Automotive dealerships throughout Kashmir. Test drives will commence on September 14, 2024. Bookings will open online and at Encash Automotive dealerships starting October 3, 2024, with deliveries scheduled for Dussehra. For more information, visit www.encashmahindra.com or contact our customer service team at 1800-121-0173, +91-91033-82631, or [email protected].
About Encash Automotive Pvt. Ltd.:
Encash Automotive Pvt. Ltd. is the authorized dealer for Mahindra & Mahindra, offering a range of personal and commercial vehicles across the Kashmir Valley. We operate a state-of-the-art personal car dealership on Hyderpora Bypass, Srinagar, and a commercial vehicle dealership on Narbal Gulmarg Road. Our exclusive service centers and body shop in Hyderpora Bypass and Narbal Gulmarg Road ensure exceptional service for both personal and commercial vehicles.

KR Desk