Srinagar: The Indian Street Premier League (ISPL), India’s pioneering tennis ball T10 cricket tournament to be played inside a stadium, announced its partnership with Mirchi and Gaana as its Official Entertainment Partner.
The collaboration with Mirchi and Gaana marks a milestone for the new league. The partnership will amplify the entertainment quotient of the ISPL tournament, fusing the thrill of cricket with exclusive entertainment experiences curated by Mirchi and Gaana together.
Ashish Shelar, Core Committee Member, ISPL said, “Partnering with Mirchi and Gaana aligns with ISPL’s goal of redefining cricket for both players and viewers. This collaboration promises to increase the fun quotient for fans!”
Amol Kale, Core Committee Member, ISPL said, “The partnership with Mirchi and Gaana adds a facet of entertainment to the tournament. It also paves the way for more brand partnerships. ”
Suraj Samat, ISPL Commissioner said, “Mirchi and Gaana’s innovative entertainment approach will add an extra buzz to the T10 cricket format, giving fans an unforgettable experience.”
Yatish Mehrishi, CEO, ENIL, Mirchi said, “We have always focussed on forging associations that keep our audiences’ interest at its core. Our collaboration with Indian Street Premier League makes for a seamless fusion of sports and entertainment. ISPL’s fast-paced T10 cricket format perfectly aligns with the brand’s commitment to deliver immersive entertainment experiences to consumers. We have consistently led the way in delivering top-tier entertainment, and through this partnership, we aspire to etch an indelible memory in the hearts of every cricket enthusiast.”
The inaugural edition of ISPL will showcase an exciting line-up of matches with talented players, featuring six competitive teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar (Jammu and Kashmir) scheduled to kick off from 6th March to 15th March 2024 in Mumbai. Indian Street Premier League (ISPL) has also recently announced the Invitation to Bid for the co-ownership across six teams, Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar, with bids starting at INR 10 Lakhs.