New Delhi: The second day of the National Conference of State Tourism Ministers at Dharamshala, Himachal Pradesh started with felicitation of dignitaries from various States of India by Shri Jai Ram Thakur, Chief Minister, Himachal Pradesh and Union Minister of Tourism, Culture and DoNER Sh. G. Kishan Reddy. Tourism Ministers of 12 States including Madhya Pradesh, Arunachal Pradesh, Assam, Goa, Haryana, Mizoram, Odisha, Tamil Nadu, Uttar Pradesh, Punjab, Maharashtra and Himachal Pradesh were present.
The three-day National Conference of State Tourism Ministers at Dharamshala, Himachal Pradesh began yesterday with a press conference chaired by Shri G Kishan Reddy.
Sh. G Kishan Reddy said that with the pandemic behind us, the tourism industry is all set for a revival. As a travel destination, India offers a diversity of products and experiences. The rich heritage of India, one of the world’s oldest civilizations, is an all-embracing confluence of festivals, religions, traditions, and customs. The Union Minister added that for any global tourist, India is not just a place to see and visit, but a destination to experience and be transformed for life. If India needs to achieve its immediate goals of a 5 trillion economy and its long term goals of a developed nation then Tourism has a very important role to play.
Shri Reddy said that Prime Minister Narendra Modi has emphasised on two aspects, First is Whole of Government Approach, where we break down silos and work together across Government Ministries. Second is we have to work as Team India, where the Union Government and the State Government work together hand in hand for the benefit of the citizens. “I sincerely feel that, with all the government representatives, this is the perfect platform to put forth all perspectives and put in place a vision for the sector”, he added. The Minister further added that the support of local people and communities must be enlisted so that benefits of Tourism percolate down to the grassroots. Whole of government approach and Jan bhagidari can revolutionise Tourism sector in the country, added Shri G Kishan Reddy.
Shri Reddy appealed that just like NSS, NCC we need to work on making Yuva Tourism clubs at all levels. States need to work on a war footing for establishing these tourism clubs which will familiarize the youth with the concept of Dekho Apna Desh. Shri Reddy also emphasised that to achieve true potential of tourism, the most fundamental requirement is to ensure coordination at every level. We need a proactive approach, from every stakeholder, be it centre, states or the industry.
Sh Jai Ram Thakur said, “It is a very important day for us today as representatives from all over India are here with us. I am delighted that Himachal Pradesh got this opportunity to host all of you. This is an excellent initiative by the Ministry of Tourism. Himachal Pradesh presents lots of unique destinations to the world. ”
He further added that the tourism industry in India and Himachal was badly hit by the pandemic; however, now we are at the cusp of a change. He said, “Now, our government has also started the “Nai Raahein Nai Manzilein” scheme to highlight some of our lesser known tourist destinations. The state has undertaken multiple new projects to attract the tourists not only for a weekend but for longer stays too.”
Sh. Shripad Naik, Minister of State for Tourism & Ports, Shipping and Waterways spoke of the successful implementation of the PRASHAD and SWADESH DARSHAN schemes of Ministry OF Tourism while also highlighting other major initiatives and efforts of the government to promote tourism. PRASHAD scheme, was launched by the Ministry of Tourism in the year 2014-15 for integrated development of identified pilgrimage and heritage destinations aims to provide last mile connectivity. The Minister also said, “The Ministry of Tourism has prepared a draft National Tourism Policy to promote India as a tourist destination in all spheres where it enjoys a comparative advantage.”

Sh Ajay Bhatt, Minister of State for Tourism and Defence, suggested that it is the need of the hour to bring out our hidden cultural and natural facets to attract more tourists. “We have tackled the difficult times of COVID19 with the Dekho Apna Desh initiative. We are constantly moving forward under the able guidance of our Prime Minister. However, despite having one of the best natural beauties, India attracts less than 2% of global tourists; and, this only points to the potential that we can achieve”, said the minister.
Addressing the gathering, Sambit Patra, Chairman, India Tourism Development Corporation, said, “I firmly believe that as far as tourism is concerned it’s more about targeting the mental space. The first mantra is to appeal to the mental space with the right advertisement about our Incredible India. Pointing out the vast and diverse culture of the nation, he mentioned that in India ‘Kankar Kankar mein hai Shankar’ and we need to strive to highlight it for the prospective tourists.” —PTI

Press Trust of India