CaratLane – A Tanishq partnership launches its first store in Srinagar

Srinagar: CaratLane – A Tanishq Partnership, India’s leading omnichannel jeweller has expanded its retail presence in the North region by launching the 1st store in Srinagar. This store is being launched on the auspicious occasion of Eid, symbolic of the joy and celebration the brand aims to bring as the go-to destination for gorgeous & affordable jewellery.
The store offers more than 1000 unique designs, each with a compelling story behind it. Be it the evergreen Butterfly collection or the newly launched Borla collection, our Design Head Kinnari Shah is constantly innovating & customising designs that suit our customer’s needs. The store is designed to cater to all women who are always on the lookout for modern, fun, and contemporary jewellery.
Speaking about the occasion, MithunSacheti, the Founder and CEO of CaratLane said, “We are very happy to launch our 1st store in Srinagar. It has always been our endeavour to make beautiful jewellery accessible to more and more customers. We also want to offer a seamless omnichannel experience to the customer by ensuring that they can browse designs online and then get a feel of the jewellery at the new store in Srinagar.”
Atul Sinha, Senior Vice President-Retail at CaratLane said, “CaratLane is renowned for its unparalleled designs and world-class shopping experience. Our 1st store in Srinagar marks an important milestone for us. With all the love that we have been receiving, CaratLane is well-poised to become the city’s ultimate jewellery destination.
The new store has caome up at the Ground floor, City Walk Mall, MA Road, Srinagar, Jammu and Kashmir 190001 with store timings being 11:00 AM to 8:30 PM
CaratLane – a Tanishq Partnership, India’s first omnichannel jewellery brand was founded in 2008, by MithunSacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.
With a strategic investment from Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st-century jewellery brand.
CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, the CaratLane stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-on. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.
Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalized with a highly skilled team to assist customers to find the perfect solitaire. CaratLane diamond consultants are also available 24×7 at toll-free number 1800-102-0103.


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