Srinagar: S K University of Agricultural Sciences and Technology of Kashmir Monday held a digital marketing boot camp for the student innovators and startups of the university.
The daylong intensive boot camp was held by the university’s IDP Cell under the World Bank-ICAR funded National Agricultural Higher Education Project for the institutional development of SKUAST-K.
More than 50 student innovators and startup imitators of SKUAST-K participated in the workshop, who were trained about various aspects of digital marketing across various online platforms.
The workshop was conducted by renowned entrepreneurship development and digital marketing expert Dr Vikas Rajput. He held hands-on training for the students and made them aware with practical examples about digital marketing using various social media platforms like Facebook, Instagram, Twitter, Google etc.
He guided students with step-by-step procedures for online marketing, ad creation and content writing for successful media campaigns for various products and services.
Dr Divya Rajput, an adjunct faculty at SKUAST-K and a startup and incubation expert working with government institutions and corporate houses across the country also held a session.
OSD to Vice Chancellor, Prof Azmat Alam Khan, who presided over the function, talked about various initiatives for creating a successful innovation and startup ecosystem at the university.
Dr Naveed Hamid Bhat of the IDP conducted the proceedings of the workshop.