Lecture on Translation and Mass Promotion: Challenges and opportunities held

SRINAGAR: As a part of continuing extension education programme Directorate of Extension, SKUAST-K organized lecture on Translation and Mass Promotion: Challenges and opportunities. The Guest speaker was Director Translation and Publication. Prof. Mohd. Khalid Mubashir-uz-Zaffar, Moulana Azad National Univerist, Hyderabad. Prof. Dil Mohammad Makhdoomi, Director Extension, SKUAST-K and Dr. Maroof Ahmad Shah, Deputy Director Diseases Investigation Lab, Department of Sheep Husbandry, Scientists of Directorate and participants also participated in the expert lecture.
Director Extension, Prof. Dil Mohammad Makhdoomi informed the house that language and translation has been one of the barriers that technologies of the SKUAST-Khave not fully reached to the farmers field because of gap in language. Scientists of SKUAST-K develop folders, booklets, pamphlets, books etc in agriculture and allied disciplines for farmers in English language and stressed that these publications be translated into Urdu or Kashmiri for the benefit of farming community. He further appraised the gathering about the trainings for scientists will be organized by Directorate of Translation and Publication so that the technologies are converted into language with which the farmers are comfortable
On the onset Prof. Khalid Mubashir-uz-Zaffer appreciated Director Extension for organizing lecture and speaker in his speech stressed on content creation, translation and mass approach. He further said that today is era of mass media and content creation is very importantto convert technologies and agriculture publication into easy language for farming community.
The programme was concluded with the vote of thanks by Prof. Afshan Gul, Professor Directorate of Extension

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