Bhaderwah: Considered as the birthplace of India’s purple revolution, Jammu and Kashmir’s Doda district is likely to witness a major boom in Lavender farming under the ‘one district, one product’ scheme with the government, army and various other institutions coming forward in a big way to boost its production.
The central government has designated Lavender as ‘Doda brand product’ to promote the exotic aromatic plant, bringing cheers to agri startups, entrepreneurs and farmers associated with its cultivation under the Aroma mission.
To help the startups, Bhaderwah-based Rashtriya Rifles unit has sponsored a lavender nursery at Dradhu village and has established a fully-funded lavender by-products unit at Nai-Basti hamlet, where womenfolk are being trained in making soaps, incense sticks, perfume, hand wash and room fresheners to provide ‘value addition’ to the aromatic plant.
“Medicinal and aromatic plants sector is a sunrise industry with plenty of opportunities for new, young, innovative entrepreneurs for starting successful, eco-friendly, natural product industries,” Commanding officer of the Bhaderwah-based Rashtriya Rifles unit, colonel Rajat Parmar told PTI.
CSIR-IIIM (Council of Scientific and Industrial Research- Indian Institute of Integrative Medicine) Jammu has distributed eight lakh saplings among the farmers after ‘one district, one product’ initiative and has set a target to grow another 50 lakh saplings in Bhaderwah by September, for distribution among the farmers under the Aroma Mission two, not only in Doda but also in Reasi, Udhampur, Kathua and Rajouri districts of the Jammu province.
“In the next two to three years, we are expecting a five-fold increase in production, which will surely develop agri-entrepreneurs that will help establish lavender as a brand of Doda in the entire country,” Nodal Scientist CSIR Aroma Mission, Sumit Gairola.
Secondly, he said the initiative will also help in shifting focus of the government and industry towards Lavender and its products in Doda will multiplying the income of local farmers.
Gairola said it will also help boost the tourism sector in Bhaderwah, also known as mini-Kashmir, for its beautiful and mesmerizing landscape.
“I became a laughing stock in my village when I decided to switch from traditional maize growing to lavender farming 10 years back, but after the Union government’s Aroma Mission in 2016, more farmers started growing aromatic plants especially lavender and by 2020, Bhaderwah Valley became popular for starting purple revolution,” national award winning farmer Bharat Bhushan said.
He said he feels proud to be a part of this, as lavender has been declared the brand product of the district.
“NABARD also encouraged and funded us to form an FPO. In a short span of time, 120 progressive lavender farmers have joined Himalayan essential oils and have started raising two dozen nurseries at different locations in Bhaderwah including Dradhu, Nai Basti, Khellani, Lehrote and Neota,” Bhushan said.