Panasonic Life Solutions India launches ‘Ziva’, the affordable range of modular switches, in Kashmir

Unveils high-quality modular switches for making an affordable upgrade~

Srinagar: Panasonic Life Solutions India, one of the largest manufacturers of electrical construction materials (ECM) in the country, announces the Shubharambh of ‘ZIVA’, in the Union Territory of Kashmir. An elegant range of affordable modular switches targeted at consumers who are looking to upgrade to a new and defining lifestyle. The introduction of the Ziva range is a breakthrough in the category for customers who are looking for state-of-the-art and attractive modular switches at affordable rates.
With the increase in momentum in the Kashmir valley for the new housing sector developments, there has been a growing demand in the real estate sector. The new homeowners are increasing in number and are expanding consumption demands for smart and energy-efficient electricals and electronic products. Further, this has attracted a large number of home buyers to invest in buying products that ensure affordability and quality. Keeping this in mind, the company has made a remarkable addition to its existing portfolio. Ziva represents a unique blend of advanced technology, maximum functionality, and exquisite design. This series is upbeat with the changing preference of today’s customers who want best-in-class products for increasing the elegance quotient.
Speaking at the launch, Kazuki Yao, Managing Director, Panasonic Life Solutions India said, “We are excited to announce the launch of Ziva in Kashmir, an affordable range of modular switches that comes with robust and aesthetic design options combined with horizontal and vertical placement. At Panasonic Life Solutions India, combined with our global expertise, we always offer the best of comfort, safety, affordability, and convenience to our customers in India. With the government opening up Kashmir real estate markets, there will be a spur in construction and real estate activities. Through the Ziva range, we look forward to offering our customers an opportunity for a shift from classic non-modular switches to the modular segment. We are committed to India’s growth journey by contributing to the ‘Pradhan Mantri Awas Yojana’ and ‘Atmanirbhar Bharat’ initiatives.”
Further, Sunil Narula, Senior Vice President, Sales & Marketing, Panasonic Life Solutions India added that, “We are thrilled to introduce Ziva to our customers in Kashmir at an affordable rate. With the growth in real estate developments in Kashmir and the increasing demand for the housing sector , through Ziva, at an affordable price point, we look forward to gaining substantial market share in Kashmir as well as in the other important markets of the country. At Panasonic Life Solutions India, our focus is to build long-standing connections with our dealers, channel partners, and influencers to offer quality service and product excellence. The new range is offered with slim and sleek designs, best in class safety features, along with long operational life to meet the growing demand of the modern-day customers.”
> Panasonic Life Solution India’s Ziva is indigenously developed and designed to offer a stylish and distinctive range that includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers. This range offers a plethora of features like slim and sleek designs, best in class safety features, along with long operational life, and it not only enhances the aesthetics of the home environment but also is durable in nature. The series is also available with exclusive colour options which are developed considering changing consumer lifestyle to suit their taste and add value to home decor. The series is available in trending colours like Black, Blue Berry, Brass, Cherry Red, Lavender, Shining Silver, and White plate with a chrome collar. Additionally, the series also includes exclusive black accessories that match the modern-day home décor. Thus, making it a ‘one-stop-shop’ solution provider under the affordable housing umbrella.

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