SRINAGAR: In the challenging times of pandemic, Government of Jammu and Kashmir took a proactive measure, via Jammu & Kashmir Trade Promotion Organization (JKTPO) under aegis of Department of Industries of Commerce, with the initiative called “HAUSLA” for women entrepreneurs of Jammu & Kashmir. The initiative was launched by Lt. Governor Manoj Sinha on 29th June 2021 at SKICC Srinagar.
The initiative is a 5-month training program for women entrepreneurs of J&K organized by JKTPO and partnered with India’s homegrown e-commerce marketplace Flipkart to give an extra-mile outreach and marketing support for the products of these women Entrepreneurs. In addition to this, Flipkart will provide them with time-bound incubation support that includes e-profiling, e-listing of products and their seamless onboarding on its marketplace as sellers.
Jammu & Kashmir Government’s initiative “Hausla” will be driven by some of the big minds from the entrepreneurship domain, Financial institutes and e-commerce platform. The program is supported by India SME Forum, Ni-MSME & Mission Youth J&K as program partners, J&K Bank as financial partner and Flipkart as an e-Commerce partner. The programme will help them to overcome financial, legal, social and marketing challenges in their business ventures. Hausla shall enable and empower women entrepreneurs with wider outreach and visibility for their products and services.
Ms. Ankita Kar, Managing Director, JKTPO said “As the “HAUSLA” programme aims to create effective marketing linkages for Women Entrepreneurs and their products, we have taken a major step in that direction to ensure an effective e-commerce platform with Flipkart for our program participants.
Jammu and Kashmir Government is committed to continue its support to women entrepreneurs of J&K with market linkage and assistance, access to finance, outreach through exhibitions and fairs.”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said “At Flipkart, we have locally developed technology and innovation at the core of all that we do. As a homegrown company, our constant and intense engagement with local Indian businesses has enabled us to better understand their challenges and needs. We have been an enabler of women-led businesses, with a strong presence of such entrepreneurs on our marketplace.
As part of our flagship Flipkart Samarth program, we’ve partnered with JKTPO and we’re happy to power their ambition with locally developed technology by providing them access to a large pan-India consumer market. JKTPO’s program ‘Hausla’ is in line with our efforts to develop an enabling business ecosystem where women entrepreneurs are able to contribute to the socioeconomic developments around them.”
Flipkart Samarth works closely with reputed NGOs and Government bodies and livelihood missions to reach a large number of rural entrepreneurs, with a special focus on women-led enterprises, differently-abled entrepreneurs, artisans, and weavers, who often face obstacles such as lack of access to working capital, poor infrastructure, and inadequate training. Currently, the programme positively impacts 7,00,000+ livelihoods.

KR Desk