Five day ‘POOSHIDA HUNNAR’ Mela of JKRLM concludes at Kashmir Haat

Products worth Rs 4.55 Lakh of women SHG sold

SRINAGAR: Five-Days Regional Mela “POOSHIDA HUNNAR” Promoting products of Self Help Groups (SHGs) of Jammu & Kashmir Rural Livelihoods Mission (JKRLM) concluded at Exhibition Ground, Kashmir Haat here.
This mega exhibition cum mela was held from 23rd to 27th March, 2021.
During the Mela, 70 stalls showcasing various handloom, handicraft, , food items, spices and non farm products were established. Besides these, six stalls in the Food Court managed by women SHGs & women entrepreneurs were also established in the mela.
During this exhibition-cum-sale, women SHG products worth Rs. 4.55 lakh were sold.
Interestingly, “POOSHIDA HUNNAR” Mela is a unique initiative taken by the JK RLM to extend a platform to the women SHGs and Producer Groups (PGs) to display and sell a wide range of products. This will not only help urban consumers gain knowledge and access to diverse and unique SHG products at Srinagar, but also enable rural and urban women producers to showcase their products, develop market linkages and further refine their products according to current consumer preferences.
Earlier, Advisor to Lieutenant Governor, Baseer Khan visited the mela and appreciated the entrepreneurship initiatives of the women SHGs and congratulated them for their noteworthy collective action towards socioeconomic empowerment of women in Jammu & Kashmir.
Additional Mission Director, JKRLM, Sham Lal while speaking at valedictory session of “POOSHIDA HUNNAR” Mela said that the event was conducted for the rural women SHGs to help them to boost their knowledge and sharpen their skills in book keeping, product design, packaging, communication skills and marketing as well as e-marketing.

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