JK needs to create positive stories to attract tourists: Tourism minister

Srinagar: Jammu and Kashmir Tourism Minister Tasaduq Mufti today said the state needs to create alternate and positive stories to change its perception among tourists.

The minister, who was addressing a press conference along with president, Travel Agents Association of India (TAAI), Sunil Kumar ahead of the 64th convention of the apex travel agents body, said there should be strategies in place to attract tourists.

“You have to create alternate stories and a civil society is very responsible for that, because unless you do not create points of focus elsewhere, this problem will persist. We have to create positive stories amongst ourselves and then talk about those,” the tourism minister said here.

Terming the TAAI convention as historic, Mufti said events like these would help the state create a positive perception and attract tourists.

“This is a historic event and we could not have hoped for a better start for the year. I see TAAI’s attention to detail in the way they organize things and the observations that they have made so far about the state… some fine ideas have already started flowing,” he said.

Asked about the government’s plans to attract tourists in view of a negative perception and continued violence, the tourism minister said there is need for creating opportunities and to have strategies in place.

“We have to start by creating opportunities and by talking to the world outside and also to have strategies in place because, god willing this will be a very wonderful year, but then things could go wrong as they often do. PTI

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