SRINAGAR: To review the arrangements in connection with ‘Apple Year’ ‘launch, Secretary Horticulture, Manzoor Ahmad Lone convened a meeting with its coordination committee here on Thursday, an official press note read.
The meeting was attended by Director Information Muneer-ul-Islam, Director Horticulture Planning and Management Manzoor Ahmad Qadri, Director Floriculture Muhammad Hussain Mir, Deputy Director Tourism Kashmir Riyaz Ahmad and various other officers of horticulture, J&K Bank and SKUAST .
All arrangement are being done regarding the ‘Apple Year’ launch, the members of the committee informed the secretary.
Lone directed the committee to coordinate publicity campaigns and mass awareness camps for traders and growers regarding ‘Apple Year’ launch.
He said that in a bid to promote Kashmiri Apple in domestic as well as international market the committee would look after the arrangements being made for the celebration of Apple Year for next two years.
He directed the horticulture department to work in close coordination with J&K Bank, tourism department and SKUAST for better media and event management for ‘Apple Year’ launch.
The members would coordinate various activities for celebration of ‘Apple Year’ as announced by the chief minister during the launch of High Density Plantation Scheme in February this year, the press note read.
Terming horticulture as the backbone of state’s economy, the secretary horticulture said that the industry had huge a potential to boost the socio-economic scenario of the state.
He said the government is taking a slew of measures to revamping the industry and Apple Year Celebration would act as road map to achieve the goal, the press note added.