SRINAGAR: Committed to elevate the brand and ownership experience, Ford India Thursday augmented its sales and service network in the Kashmir valley with the inauguration of two facilities of Autowings Ford, a spokesperson of the company said here.
“Of the newly inaugurated facilities in Srinagar and south Kashmir’s Anantnag town, Autowings Ford service facility at Pahru Chowk, Nawgam By Pass here will offer a host of unique after-sales services and offerings to customers in the region. The extended sales and service outlet at Batengo, near Haba – Khatoon Pump, NH-1, Anantnag will extend Ford’s reach to customers in the region,” the spokesperson said.
Both Autowings Ford facilities were inaugurated by Vinay Raina, general manager, Product Marketing of Ford India along with Ashiq Hussain, dealer principal, Autowings Ford.
“We are delighted to introduce our new facilities to our customers in Srinagar and Anantnag. From localization to affordable spares and after-sales service initiatives like Happy Pocket service, we are committed to go further in enhancing the ownership experience and offer peace of mind and convenience to our customers in the region,” said Raina.
With newly inaugurated facilities, Ford will grow closer to customers with 5 sales and service facilities in Jammu & Kashmir, he added.
“One of our key priorities is to make the Ford brand even more accessible to new customers across India. With a growing footprint of 304 sales and service facilities in 164 cities, we are making it convenient for customers to experience and enjoy our great brand,” said Nigel Harris, president, Ford India.
The Autowings Ford service facility will be spread over 15,000 square feet and the Extended Sales and Service outlet will span over 6,000 square feet. The facilities are built to new Brand@Retail guidelines to deliver a truly world class, and positive purchase experience, especially for several first time buyers across tier 2-4 markets, the spokesperson said.