Generally speaking we, as a society, have become indifferent to certain issues of a nagging nature , the kind we have a moral and religious duty to take care of. One such issue is that of our women who, because of some reasons, which are attributable to warped customs such as dowry and other allied factors become overage. In our society, as recommended by our great religion and faith, it is in the nature of an imperative to get married. Marriage besides being one of religious injunctions, also keeps away many evils and leads to social and moral stability. But, unfortunately, certain customs and issues have crept in over a period of time that makes marriages, especially for poorer and underprivileged segments of society rather difficult. One such issue is dowry (which is essentially alien to Kashmir) and other allied ones are the lavish and extravagant weddings that have become the new normal here. It is to state the obvious that the underprivileged sections of society can neither afford dowries nor extravagant weddings. Their daughters then either remain unwed or become overage thereby becoming victims of social apathy. Another trend that adds a layer to this issue is that many families of women (girls) prefer men with government jobs as their sons in law. But, not everyone can have a government job and this renders our young men unmarriageable but the issue is heartrending and poignant for our women. This issue then must be remedied the soonest. The question is how? The major prong of the answer lies in simplicity in marriages and getting rid of the dowry system. This can perhaps best be done by well off families by setting an example, that is, by disavowing extravagance and not taking dowry. No bans or coercive measures can work sustainably. The well spring for this social reform can and must come from society. It is only then that the given reform will have the requisite impact and be long lasting and sustainable. In the final analysis, we need become a society defined by compassion and empathy and this must be, among other things, be reflected in our attitudes toward our unwed women. We must see and view them as our own daughters and will and wish for them what we do for our own. Otherwise, this is an issue that can snowball into something insidious. Before it does, let us introspect and help our unwed daughters.