Tourism dept organises 3-day FAM tour

Tourism dept organises 3-day FAM tour
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‘Kashmir safer place, needs to promote positively’

SRINAGAR: The Tourism department Kashmir on Sunday organised a 3-day Familiarization (FAM) tour for the representatives of media from Maharashtra here at SKICC.

The media persons from various organisations of Maharashtra first visited Royal Springs Golf Course, Tulip Garden and later in the evening, held an interaction with the local travel and trade bodies here in Srinagar.


Speaking on the occasion, Director of Tourism Kashmir, Nisar Ahmad Wani welcomed the delegation and apprised them about the state’s tourism products and various initiatives taken for the comfort stay of the travellers.

“J&K is the safest place in the country and travellers are coming in good numbers and enjoying the hospitality from the people of the valley,” he said.

Wani said that Maharashtra has remained one of the best markets for Kashmir from where thousands of the tourists visit the valley every year.

He appealed the guests to portray Kashmir positively and also highlight the tourism potential of the state.

“We also want to promote Kashmir’s tourism products through leading regional media from the state of Maharashtra. We are hopeful that the FAM tour will spread a positive message and dispel the negative perception about tourists who think that Kashmir is not safe to visit,” Wani said.

He also that said the department would also organise more FAM tours for the representatives of leading media organisations from other states as well.

Abhijit Patel of Raja Rani Travels who also accompanied the delegation from Maharashtra said that he has been promoting Jammu and Kashmir since 1994 in different tour packages and there was no comparison to the state’s tourism products.

“J&K is one of the best tourist destinations in the country. We also wanted the media from Maharashtra should also visit Kashmir and promote it positively,” he said.

Patel said that Kashmir is safe place for each and every person of the whole world.

“My daughter is travelling from the USA to Panama and my wife is accompanying her. I can’t let her travel alone. But when it comes to Kashmir, I can send her here without any fear as people here are most loving and hospitable and there is no crime reported against travellers,” he said.

He said FAM trip is one of the biggest confidence building measures, which will help to win the confidence of the tourists, and the department should organise more such tours for the representatives from other states.

Executive Editor of Saam TV, Durgesh Sonar from Maharashtra said they got to see Kashmir which is really beautiful and needs to be promoted for tourism.

Various officials from tourism department including Deputy Director Enforcement Amarjit Singh, Deputy Director Registration Syed Shabir Ahmad, Deputy Director Publicity Riyaz Ahmad Shah, Deputy Director Recreation Sarfaraz Mohammad, Assistant Director Publicity, Dr Javed Rehman were also present on the occasion.