It is under conditions of stress that the real character of peoples is revealed. This is a general and generic statement that holds across space, time and under different permutations and conditions. With respect to Kashmir on account of a number of reasons, there has been a degree of scarcity, especially of fuel and, to some extent, some commodities. Under these conditions, some unscrupulous elements have or might taken recourse to hoarding. If hoarding takes place at a certain scale, then the basic laws of economics will come into play. The reference here is to the law(s) of supply, demand and price. If supply is restricted (deliberately) by unscrupulous elements, demand will escalate and then prices will rise( the actual and real goal of hoarders and black marketers). While all segments and sections of society will be hit and affected, the worse affected will be the poorer segments of society, the daily wagers and for who incomes vary and are volatile on a day today basis, in sum, those for who cash availability is a problem every day. This is the consequence of practical import with respect to black marketing and hoarding. Overlaying this are the broad ethical, religious and moral principles and issues thereof. Black marketing and hoarding under conditions when people are stressed and need essentials is immoral, unethical and irreligious. Period. There can be no two opinions about this stark issue. But, it is observed that, to some extent, both are happening, on the ground, so to speak. It becomes imperative to stem it before it becomes a trend. One answer to the problem lies in ensuring that there are enough essential commodities and their availability is widespread. This means that a supply choke can be undercut by a surfeit of supply. Black marketers and hoarders will be then left high and dry. Other measures include societal ones wherein people must and should lend each other a helping hand, curb and check consumption, that is, consume only the essential and the needed and not go beyond. The vulnerable people and segments of society must not be ignored; they must actually be sought out and assisted. In the final analysis, black marketers must also be named, shamed and be made to pay a price. It behooves none , to take advantage of a situation and prey on the vulnerabilities and needs of people. Let then black marketing be undercut and those indulging in this practice be exposed.