Dhaka travel show: TASK highlights JK’s leisure, MICE, adventure, pilgrim tourism potential

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SRINAGAR: Travel Agents Society of Kashmir (TASK) in collaboration with the Department of Tourism Kashmir organised interactive seminar-cum-road show at Dhaka on Sunday, where over 200 travel agents, tour operators of Bangladesh and the local electronic and print media participated.
During the travel show, TASK showcased tourism potential of the J&K state and apprised the gathering about the increasing number of arrivals from Bangladesh during the past few years, an official statement read.
President TASK Mir Anwar in his keynote address said Bangladesh is emerging as the major upcoming market for the J&K especially, Kashmir.
Anwar said the department of tourism Kashmir was leaving no stone unturned to create world-class tourism infrastructure for the smooth and memorable holidays of the travellers, it read.
He highlighted some of the unique attractions of winter tourism including Gondola Gulmarg Cable Car, heli-skiing. He said, “Due to plenty snowfall this year, large number of tourists especially foreigners have visited Kashmir in past two months.”
TASK urged them to book their travel plans on the opening of the Asia’s largest Tulip garden in Srinagar in the first week of April.
TASK president also highlighted other tourism products including pilgrim sites like historical shrines and mosques, golf and adventure tourism potential of the state.
Speaking on the occasion, Ather Yameen, Secretary General TASK said that Kashmir has now emerged as a great MICE destination with best facilities for conference and conventions.
He said during past many years large corporate houses from India and other neighbouring countries have been holding their conferences in Srinagar, Gulmarg and Pahalgam.
He said the state tourism department was concentrating on social media, besides numerous festivals, to woo travellers both at India and international levels, read the statement.
TASK, in the statement, said, “J&K tourism is gearing up range of tourism activities for summers months to make the stay of the tourists memorable.”
During the travel show, TASK members also conducted B2B meetings and promoted the member’s travel company. TASK also launched its annual member directory, it added.