JAMMU: J&K Bank on Friday signed multiple memoranda of understanding (MoU) with Shri Mata Vaishno Devi Shrine Board at Spiritual Growth Centre Katra. The MoUs were signed by CEO Shri Mata Vaishno Devi Shrine Board (SMVDSB) Katra, Simrandeep Singh and President J&K Bank, Rakesh Gandotra in presence of Chairman J&K, Bank Parvez Ahmed. CEO Shrine Board, Simrandeep Singh and Chairman J&K Bank, Parvez Ahmed also electronically inaugurated the Cash Management Counter of J&K Bank wherein the bank formally took over the management of cash received at the shrine in the form of donations at the Bhawan from the shrine board, an official handout read. Describing the relationship between the shrine board and J&K Bank that of “strong umbilical cord”, Simrandeep Singh appreciated the association of the bank with SMVD shrine that started with opening of first-ever bank branch at the Bhawan way back in 1986. He termed the agreement signed between J&K bank and Shri Mata Vaishno Devi Shrine Board as a “historic step” towards the financial wellbeing of SMVDSB employees and their families. He also thanked the bank for extending the ‘Preferred Customer’ status to the Shri Mata Vaishno Devi Shrine Board. Describing the relationship of the bank with the shrine board “beyond commercial considerations”, Chairman J&K Bank, Parvez Ahmed said, “I consider this as an honour to take up our share of responsibility in working hand in hand with the shrine board. The bank has always been keen to serve enthusiastically the state’s divine heritage.” On the request of the CEO Shrine Board, the Chairman J&K Bank issued instructions to his team to undertake digital and financial literacy campaign for all the employees of the shrine Board besides designing a customised loan product for purchase of smartphone by the employees of the shrine board to enable them avail the hassle-free ‘Phone Pe Loan’ facility of the bank, read the handout.