Freshcode Books, a Indigenous Self Publishing Platform, launched in Kashmir

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SRINAGAR: With the explosion of information technology, the publishing industry in the valley has been radically altered. Freshcode
Books, a Kashmir based self-publishing platform is all set to make publishing accessible to everyone by reducing informational, operational and financial barriers.
Several years ago, first-time authors of the valley would have just given up their dreams because the chances of getting a book contract from a traditional publisher was almost impossible. But, not anymore. ‘Freshcode Books’ is a publishing platform backed by Print on Demand (a printing methodology with which you can print even one copy at a time). Moreover, the platform offers authors support from inception to marketing, briefing authors on choice of printing mode, book size, cover designing, copy editing, publishing, promotion, launch and sale of books with the provision of dedicated publishing consultant.
Launched by three youngsters, Ehsan Quddusi, a technocrat, Irshad ul Islam, a marketing & designing professional, and Huzaifa Pandit, a researcher & author, the platform provides tools and services to individuals and organizations who want to publish their books in print and online. Freshcode Books has tied up with leading e-commerce stores likes Amazon, Shop Clues and Google to sell and promote their published books, besides listing all their publications in Open Library. The published books will be also available at Freshcode’s own store,
“We wish to help budding authors avoid the pitfalls of traditional publishing and be free of the cliques and self-serving hierarchies that restrict expression. Our quest begins with distinguishing ourselves from other spaces, by prioritizing the author rather than business, and help the author achieve maximum mileage from the written word. We offer 100% royalty to the author besides resting copyright of the book with author. We also help the author in copyright registration to secure his rights on the work,” said Ehsan.
The idea of creating the platform was triggered by the realization that aspiring authors often had to resort to publishing houses outside the state to get their books published. A friend of the founders had published a book from Partridge, a vanity press and to their utter shock they found it to be poorly edited, and designed. Moreover, despite charging a hefty sum for the publication, the author was left to fend for himself as they provided him no help in marketing it. This proved to be the spur for starting the platform.
The first book published from the house is Nighat Fatima’s collection of literary essays ‘Art and the Nation’.
“I was looking for a publisher for my book, but the local publishers were of no help in designing the book properly, proof reading it or promoting it. Besides, the quality of their publishing was quite inferior”, says Nighat who is currently an Associate Professor at Amar Singh College.
She adds, “Freshcode Books” was a welcome change. They not only took painstaking efforts with my book but also accepted my inputs at every step. I am glad I chose them over other publishing houses.”
To avail of their services, authors mail their manuscripts to the publishing house, after selecting a package from the various packages offered on the website. The manuscript is then edited, designed and published. Simultaneously, the book promotional strategy is set into motion which includes offline promotional events, social media campaigns and email marketing, author interviews, and press releases.
“Currently we are working on a novel, a book of poems and a self-motivational book penned by a leading surgeon of the valley. We hope to branch into other fields as well, and offer a completely indigenous platform to create and promote a literary eco-system in the state. We want to be a go-to place for all aspiring authors”, says Ehsan about the future plans of the house.