Dr Bilal Ahmad Dar
In the modern era, the internet has grown to be one of the most powerful sources to connect people With the advancement of the internet , Social Networking Sites (SNS) are increasingly becoming popular and have become the most up to date and attractive tools for connecting people across the world. These sites have created transnational, international and national spaces where strangers meet and tie in social relations. Some of the most popular Social Networking Sites include MySpace, Facebook, Twitter, Skype, Viber and whatsapp. These have made it possible to easily connect with the world and these applications have attracted millions of users, plenty of whom have integrated these in to their every day practices.
Association between social networking sites and family relationship is also an area which has been researched widely across the globe. In this regard, a growing concern related with social networking sites has been reported to be the increasing change in the behavior and interests of people towards their relatives. There was a time when people around the world were conscious about relationships, family matters and their friends circle but the scenario has changed in the recent past. People who used to give plenty of time to their families and their social circle spent hours and hours on surfing internet or other futile activities. It has been argued that because of this plenty of families are now lacking the close emotional pledges that build when they have close social contact.
This indicates that social networking sites have influenced the family connections. Excessive use of CNS has been reported to lead to the isolation of individuals because they restrict themselves to their rooms and neglect family gatherings. Individuals who become accustomed to the use of internet do not realize the wastage of time. Social networking sites have been known as a platform to build social relations among individuals. This has especially been so for individuals who share interests, activities, backgrounds, or real-life connections, excessive use of CNS among youth has been reported due to access to internet.
New generation kids and teens are growing up with social media as an integral part of their lives. It is changing how they interact with peers, parents and how they use technology, Individuals who use Social Media excessively have reported to feel unproductive and distracted in school, at work and from relationships. Instead of focusing on work, school and family, as a consequent of spending time on these Sites youth tend to neglect obligations and negatively impact the lives of the youth and their relationships with families.
Social Networking Sites have pulled people away from traditional social settings, neighborhoods, and public spaces that have been associated with large and diverse core networks .The impact of social media utilization on interpersonal connections is changing the way individuals interact in face to face communications. It is also believed to have diminished the social and behavioral abilities of humans.
Youth are being detached from their families and friends as a result of the time they spend online. This has serious implications on the cultural values of society. This indicates that notwithstanding the fact that access to Social Networking Sites has changed the way individuals think, how they interact, the way they experience life, the way they share opinions. However, it is time to reconsider the use of Social Networking Sites to keep a balance between the changing global world and the values and norms of the society.
— The author holds a PhD from Jaipur National University in Entrepreneurship Studies. He can be reached at: email@example.com