Bharti AXA life insurance delivers policy via WhatsApp

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Provides renewal premium receipt through WhatsApp

NEW DELHI: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has started delivering policies to customers via instant messaging platform ‘WhatsApp’.
The company has also launched renewal premium receipts via the mode of instant messenger service WhatsApp. Earlier, it had introduced claim intimation through social networking platform WhatsApp.
The introduction of policy document and renewal premium receipts through WhatsApp was announced by Vikas Seth, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance, here Wednesday.
Bharti AXA Life Insurance is one of the first few life insurers to provide its customers with the option of policy contract, renewal premium receipts and claim intimation through WhatsApp. This is an instant and additional customer service option for the policyholders, apart from the company’s multiple channels, including its vast network of branches, robust customer care and contact centre, dynamic portal and intelligent chatbot.
“The technology-driven communication has become fairly popular with people in today’s fast-moving world. With mobile instant messaging platform like WhatsApp, we are making it easier for our customers to get their policy contract, renewal premium and claim intimation through an effortless communication channel. We are confident that this instant and additional communication toolwill help us improvise customer engagement and customer-contractibility and enhance comforts and benefits of our policyholders,” said Seth.
He said the policy contract will be available for download shortly after its issuance. Similarly, the renewal premium receipts will be ready for download on adjustment of premium into policy. “Providing policy contract, renewal premium receipt and claim intimation through WhatsApp is part of our next generation and technology-led service differentiators that help the policyholders to communicate with the company smoothly and effortlessly. The easy-to-use and time-saving service alternative will empower our customers and enrich their interaction and convenience,” said Ishita Mukherjee, Chief Operating Officer, Bharti AXA Life Insurance.
She said the policyholders will be able to view and download their policy contract and renewal premium receipt instantaneously.
The entire process can be completed in three easy steps by accessing the link shared with the customers via his mobile phone, clicking on the link provided to him/her through SMS/email, sending the pre-filled message to the company via WhatsApp.
Further, the customers need to complete the verification process via the new link provided in the WhatsApp window, Mukherjee added.
Bharti AXA Life Insurance has received warm response from the policyholdersin the past couple of months after the company rolled out delivery of policies, renewal premium receipts and claim intimation through WhatsApp.
“Over a period of time, WhatsApp has emerged as the most preferred platform for communication and conversation in both personal and professional domains. We want our policyholders and customers to capitalize on this platform for smart, convenient and faster communication,” Seth added.