Need to change ‘negative’ perception of Kashmir: Governor

Need to change ‘negative’ perception of Kashmir: Governor
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Inaugurates Kashmir Autumn FAM Tour-2018

SRINAGAR: Jammu and Kashmir Governor, Satya Pal Malik on Thursday stressed the need to change ‘negative’ perception of Kashmir urging every stakeholder to help create a conducive atmosphere for encouraging enhanced tourist arrivals in the state.
He said the state has vast potential in tourism sector and that that each region of the state had a rich cultural heritage and scenic beauty which could charm tourists. “There’s need for a multidisciplinary approach towards giving boost to tourism in the state,” he said.
He was speaking after inaugurating a 3-day Kashmir Autumn FAM (familiarisation) Tour-2018 at the SKICC here on Thursday. This familiarisation tour programme has been organised by the Department of Tourism, Kashmir, an official handout read.
The governor said tourists were as safe in J&K as in any other part of India exhorting participants to encourage visitors to visit the state and to experience its natural beauty and warm hospitality of the people, read the handout.
Highlighting the handicrafts sector, which is another major attraction for tourists, the governor said that Pashmina shawls and other handicrafts here “are examples of craftsmanship par excellence” which according to him “have earned worldwide recognition for the state”.
Speaking on the occasion, Advisor to Governor, Khurshid Ahmad Ganai, stressed improvement in infrastructure and need for bringing more potential spots on the tourism map of the state. He urged the visitors for promoting its destinations worldwide.
Secretary Tourism, Rigzin Samphel highlighted the attractions for tourists in the state and welcomed the tourists to enjoy its hospitality.
A ‘special cover’ on this familiarisation tour by India Post was also released by the governor, the handout added.