Jammu/Srinagar: Ahead of upcoming panchayat polls after the conclusion of municipal elections amid huge disparity in voter turnouts between Jammu and Kashmir regions, the state government has launched an advertisement campaign to encourage greater participation of people in the process.
The J&K Rural Development Department has been issuing full-page advertisements in local news papers for the last five days, highlighting the utility of democratic institutions in the development process.
The prominently-displayed advertisements have also been seeking to apprise people of the linkages between the existence of rural civic bodes and the release of funds under Panchayati Raj scheme for developmental process.
Covering one district a day, these advertisements have been informing people about the funds to be released under the Panchayati Raj scheme in the district for the financial year 2019-2020.
Issued under the headline Panchayat elections-2018 , the advertisements have also been providing information about the fund which has to be made available to each block in the district.
Carrying the message of development at your doorstep and power in every hand, progress in every village , the advertisements seek to encourage electorates for greater participation in the poll process, urging them to vote for the change you want .
The government has already issued advertisements covering five of the 10 districts of Jammu region including Sama, Reasi, Udhampur, Kishtwar and Ramban.
A few days back, the government had also issued a similar advertisement in local newspapers of Srinagar region informing the voters of the scheduled panchayat elections.
The department is likely to come up with more advertisements covering the Kashmir valley districts on days closer to polling dates in the region, an official said.
The average voter turnout in the Kashmir Valley districts during the municipal elections had been a meagre 4.3 percent against an enthusiastic participation of voters in Jammu region, where the overall poll percentage had been around 68 percent.
The panchayat elections in the state are scheduled to take place in nine phases beginning November 17.
The last panchayat elections had been held in 2011 after a gap of 10 years through secret ballot. The panchayats elected in 2011 completed their tenures in July 2016. — PTI