‘Multi-dimensional’ strategy based on e-marketing concept needed: Dir Agri Kashmir

‘Multi-dimensional’ strategy based on e-marketing concept needed: Dir Agri Kashmir
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‘‘High-tech’ post-harvest management facilities introduced for saffron growers’

SRINAGAR: Director Agriculture Kashmir, Syed Altaf Aijaz Andrabi on Saturday highlighted the need for a ‘multi-dimensional’ marketing strategy based on e- marketing concept so that the state’s produce could be marketed in a very effective manner, pan-India and globally.
Andrabi said that our state has a distinction of producing ‘precious legendry crop’ (Saffron) and ours is one of the best on the planet, “therefore, being the custodians of this treasure, it is high time that all the possible efforts are put in place for the revival and economic sustenance of saffron crop”, an official handout read.
He said “the park is equipped with all the high tech post harvest facilities for saffron processing which is going to be started from current cropping season”.
The facilities which will be available at Saffron Park include stigma separation, testing as per international standard, drying as per scientific parameters, branding for purity packing/packaging as per different weights, on-spot sale and marketing, the handout read.
He directed the concern officers to get the saffron growers registered with the department who want to avail the facility of post-harvest processing and marketing. The Saffron Park would not only provide an opportunity to explore new markets easily accessible, but it will promote transparency in the trade.
Director Horticulture, M A Quadri impressed on the officers of National Horticulture Board to take local saffron growing community members on board while performing different procedural activities concerning the upliftment of saffron sector, it read.
A large gathering of saffron growers, Chief Agriculture Officer, Pulwama and other concerned officers were also present.