SRINAGAR: ‘What The Fork’, a reputed food outlet has entered Kashmir and launched its operations here on Monday.
“What The Fork”, run by a Kashmiri management graduate Mujeeb Shah launched the operations by launching a food venture at SSM College of Engineering and Technology Parihaspora. A food truck has been stationed in the college.
Mujeeb said he would be launching an outlet at Karan Nagar’s, Gole Market on Wednesday. The novelty about the brand is that they will be dishing out deals for customers on daily basis, he said.
Before entering his hometown, Mujeeb started ‘What The Fork’ from Gurgaon two years ago with success prompting collaborations with prominent brands such as Air Asia, Reebok India and others. Mujeeb’s dint of hard work made him to be featured on Hindustan Times.
The venture has also been reviewed by food channel America, So Delhi, Delhi Vlogger with an overall review rating of 4 on social media platforms.