SRINAGAR: J&K Bank Chairman and CEO Parvez Ahmed on Thursday asserted that Tourism is the backbone of the state economy and urged upon all stakeholders to explore opportunities and create a complete pilgrimage circuit.
He said that pilgrims visiting Katra Shrine can be connected to various other places/temples which are still ‘hidden gems’ in adjoining areas of the state to offer a holistic pilgrim tour across Udhampur, Doda, Kishtwar and other districts.
“Tourism in J&K can be explored in various specialties such as pilgrim tourism, wellness tourism, adventure tourism and much more to realise its true potential. Besides, offering a travel experience like none-other-state to millions of visitors each year will create more employment opportunities for the people of J&K,” an official handout read.
Parvez was speaking at the inauguration of ‘All India Devotional Song Competition’ at Yog Ashram Complex Katra by lighting a traditional lamp in presence of Director J&K Bank D K Pandoh, Chairman Devotional Song Committee and President Hotel Association Katra, Rakesh Wazir. The competition is part of Navratra Festival 2018.
“The devotional song competition event hosts contestants from across the country, who go through different stages of the competition to prove their mettle in the field of singing. It also brings together the most renowned artists and provides a platform to explore the new talent in the field of singing and creating a profound experience for all the pilgrims”, he added.
While interacting with the media, Parvez Ahmed said that the bank’s branches at Vaishnodevi Bhawan and enroute were made to function beyond banking hours to facilitate the pilgrims without commercial considerations, the handout added.