SRINAGAR: Department of Management Studies, University of Kashmir on Thursday held day-long celebrations on the eve of World Tourism Day-2018 on the theme ‘Tourism and the Digital Transformation’.
The objective of the celebrations is to create awareness among the community regarding preservation of the environment on the tourism spots and appropriate ways of delivering tourism services by taking the advantage of the digital advancements in tourism industry.
Prof Mushtaq highlighted the importance of tourism industry and gave a brief scenario of tourism industry of the state. He also gave an account of the impact of digitisation on the tourism industry and its stakeholders, an official handout read.
Programme Coordinator, Dr Shahnawaz, stressed to explore the opportunities provided to tourism sector by technological advances which include big data, artificial intelligence and digital platforms.
Different activities marked the day included sessions conducted by tourism faculty members.
Oral and poster presentations were also made by the tourism scholars and students.
The celebrations shall also include the ‘Leadership Development Cum Adventure camp’ for three days to Gangbal and Nundkol lakes, the handout added.