New Dehli: The Confederation of All India Traders (CAIT) Sunday pitched for early introduction of the e-commerce policy as it apprehends vitiation of the market by e-commerce portals through “predatory pricing” and “deep discounting” during festive season beginning October 15.
“In the absence of any policy just before the festive season beginning October 15, e-commerce portals will play their dirty game of predatory pricing, deep discounting and loss funding, which will vitiate the market,” CAIT National President B C Bhartia said in a statement.
“Hence, we call for early introduction of e-commerce policy as early as possible,” he added.
Urging Union Commerce Minister Suresh Prabhu to restrict preferred sellers of e-commerce companies to sell products on e-commerce portals, Bhartia alleged that they were “instrumental” in indulging in all sorts of malpractices.
He said the government has already issued first draft of e-commerce policy and a panel of secretaries is already in process of examining the draft policy. CAIT Secretary General Praveen Khandelwal said provisions on data localisation should remain in the policy to check unauthorised infiltration of goods through e-commerce.
He also said the proposal to allow up to 49 per cent Foreign Direct Investment in inventory model-based businesses amounts to “backdoor entry” of Multi National Companies in retail trade and it must be scrapped.