Undo wrong perception, become brand ambassadors of JK: Dir tourism urges tourists

Undo wrong perception, become brand ambassadors of JK: Dir tourism urges tourists
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SRINAGAR: Describing Kashmir as a paradise for adventure lovers, Director of Tourism, Tassaduq Jeelani has urged the tourists to undo the wrong perception created by vested interests and to become brand ambassadors of the state of Jammu and Kashmir.
“There are 200 major tourist destinations in Kashmir Valley. We have a lot of potential in tourism with our lush green meadows and pristine rivers. Tourists visiting the state must share their experience with others and become ambassadors of the state to undo the wrong perception about the situation here,” Jeelani said.
Jeelani was speaking at a function on Monday evening organised by Youth Hostels Association of India (YHAI) at Royal Springs Golf Course here. At the function, the All India President of YHAI, Mohammad Shafi Pandit welcomed a group of 40 adventure bikers from different parts of India who participated in National Mountain Biking Expedition, 2018, a handout read.
The bikers, including a woman participant, started the journey from New Delhi on September 2 and travelled through Himachal Pradesh, Leh, Nobra, Pangyong and Kargil to finally arrive at Royal Springs Golf Course in Srinagar where adventure lovers and YHAI members welcomed them.
The participants expressed satisfaction with the arrangements made by the department and YHAI for organising the rally. They were also impressed by the warm hospitality extended to them by people of J&K during their journey in Ladakh and Kashmir Valley.