‘Multidimensional marketing model’ key to economic prosperity of farm sector: Dir Agri Kashmir

‘Multidimensional marketing model’ key to economic prosperity of farm sector: Dir Agri Kashmir
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Reiterates commitment to uphold transparency, accountability

SRINAGAR: Director Agriculture Kashmir, Syed Altaf Aijaz Andrabi on Tuesday stated that every single penny allocated under different schemes must be spent to serve the interests of farming community and that the expenditures must be done electronically and the records maintained digitally.
He was speaking during a meeting to review the financial progress on various GoI-sponsored schemes under implementation in Kashmir division here at Agriculture Complex, Lalmandi.
According to an official handout, Andrabi said “the precedence of the department vis-a-vis transparent expenditure of funds and digital management of records should be upheld at all the levels of implementation and administration”. “The expenditure of allocated funds and the documentation thereof should be managed electronically and in online mode,” he added.
Director agriculture impressed upon the officers to ensure the subsidy provided to farmers under different schemes should be online and hassle-free. He called on the officers to personally monitor the proceedings and to ensure the deserving farmers get benefitted, read the handout.
In a separate meeting with chief agriculture officers of Kashmir division, Andrabi reviewed the vegetable production scenario of Kashmir division. Expressing satisfaction, he stressed upon the officers to focus on organic vegetable production and to explore new areas for the vegetable cultivation, it read further.
He said, “Amid present global trends, organic vegetable production has a vast potential of promoting economic sustenance in agriculture sector.”
Andrabi highlighted the importance “to evolve new strategies in vegetable marketing so that our produce could reach to new markets”. He said a “multidimensional marketing model holds key to the economic prosperity of farm sector”, the handout added.